I am a personal trainer and private yoga teacher. I always get super nervous when it comes to raising my prices and sticking to them. I get scared they are too high and people won’t pay the price so I always end up lowering them. I feel like...maybe I’m not good enough to have these high prices even though... I’m trained, I’m professional, and I want to make more money. What can I do to help me not back down?? Imposter syndrome around business and pricing your services! This is my jam. For those of you who don’t know, I ran my own business for 5 years in San Diego and between then and now I’ve owned 3 other ventures so talking money, especially around your offerings, is actually one of my favorite topics! Let’s talk about raising your prices as it’s affected by your imposter syndrome: We got some root chakra imposters up in here! Anytime you’re worrying about money, you’re worrying about your ability for stability. The imposter voices are saying “if you raise your prices, people will not buy your services, you will lose money, therefore, your life will be unstable.” Enter here thought spirals down into everything that not having money means to you and it becomes a real shocker to your root, so much that it debilates you with fear. And that fear is actually what makes you retreat back to your old prices. First, I’m gonna share with you something I had to learn as a henna artist. Any type of artistic field (fine art, event planning, making jewelry, pottery, whatever!!) people will try to tell you that they can “get it cheaper” somewhere else or that “that seems really high” for what they are trying to buy. I know that you’re not an artist but this idea applies to anything where you are offering a product or a service that you created and you establish the price for. They like to drop the “that seems really high” or “I can get it cheaper”...to which I say: Let those people go. They are not your people. They are not your, as Danielle Leslie says, MVPs (most valuable payers.) If they can’t see the value in what you’ve created from the jump, it could be a constant battle of dollars onwards. They don’t understand everything on the backend that goes into offering your services that you do (the knowledge training, the safety training, your insurance policies, so on and so on.) If they want to trust their physical health so someone who gives it to them cheaper - let them. Cuz - you get what you pay for. Here it is: Your prices are based on your talents, not on their budget. Let them go, let them pay the lower price for the lower valued item. That is their vibration - don’t let them bring that shit into your business. People may be used to the prices you have set and just like any business out here, you will grow and evolve. Your skills will grow and evolve. You are stepping up your game and your prices need to follow you in that growth. When you raise your prices, you are raising the vibration of the people who will find you. Don’t be afraid of the people who can’t afford you - focus on the people who CAN afford you. This can be scary because you haven’t worked with those people yet. Why? Because your prices haven’t been on the shelf in which your MVPs can see you. Think of it like cereal, babe. They put the bulk, bagged stuff on the bottom shelf. Sugary name brands in color boxes next up. And where do you find the wholesome, specialized, expensive stuff? Eye level or above - so you gotta look up for it. You and your business is going top shelf now. That means you may have less clients, but they pay you more. You may see less traffic, but the traffic you see is quality for your services. Imposter syndrome isn’t a “syndrome.” Actually, it’s original name was “imposter phenomenon” which means that it is more of an experience than it is a diagnosis to an illness. You are not ill, you’re just having ill, mismanaged thoughts...based on scarcity. It’s okay to have doubts and fears around leveling up but...the only way out is through. And if you’re tired of cycling in and out of these price changes, stop giving up on them and power through the transition. Your imposter thoughts will try and talk you out of leveling up because their job is literally to keep you safe. You’ve been doing okay right where you’ve been with the money you’ve made - why chance it?? They just go about securing you in a way that also carries a lot of doubt and fear. (They are kinda manipulative fucks, those thoughts.) Let them know that you appreciate what they are trying to do and then ask them to trust you. Trust in yourself!! If you have the calling to be charging more, making more money, there is a reason. It’s time for you to level up. This is something that scares your imposters so they bring in doubt and fear because those are emotional responses that keep you from taking action out in the uncertain world. But - an uncertain world doesn’t mean you need to take uncertain action. It doesn’t need to be reckless or harmful to your stability. The easiest way to trust in yourself is to make a plan - Set yourself up with your new prices. Make a plan on how you will attract the customers that can afford your prices. Put some trust and belief behind your work!! And then give yourself a reasonable timeline for adjustment once you have some stats to pull from. Work it like an experiment. What is a reasonable time to see how your new prices are working? I’d say probably 3 months is a fair amount of time. So...make a plan to cover 3 months and let the experiment ride! (Ps. if they aren’t working to your liking, change the marketing, not ya money ;) ) Don’t stop the change in course because of fear aka your imposter syndrome. Adjust the course based on evidence of what is working and not working to get you closer to your desired outcome. (Did I mention not to change the money, change the plan?) Finally - you are worth whatever kind of money you want to be making. It sounds to me like you’re in business, for yourself, and or at least have been setting your prices up until now and people have been buying. If you decide you’d like to make more than PROCLAIM IT and allow your actions to support making more of that money. Let your imposters think that it’s a scary move but whatever you do, keep taking action to prove that move is gonna be a come up for you! Don’t give up and revert before you even know what you’re capable of making or the clients you’re likely to attract with this level up.